Conversion Funnels are a fundamental concept in marketing. They help businesses improve sales and customer retention by guiding prospects through the entire process from discovery to purchase. This article explains how to create and optimize conversion funnels by tracking and analyzing user behavior.

Conversion Funnels step in a conversion funnel is awareness, or learning about a brand or product. This is a critical stage in the customer journey because it sets the stage for future interactions and can impact customer lifetime value. This is often accomplished through content marketing, such as blog posts and social media updates.

Next comes interest, or gaining more information about the product or brand. The goal here is to pique customers’ interest without overstating the product benefits or features. For example, a company might offer a free ebook or trial version of their software in exchange for contact information. This allows potential customers to test the product and decide if it’s right for them before making a purchase decision.

Conversion Funnels: Guide Visitors from Clicks to Clients

Finally, there’s the action stage. This is where potential customers are ready to buy, and it’s where the conversion funnel really kicks in. Businesses often encourage purchasing through a combination of incentives, including targeted email campaigns and promotional offers.

By using a conversion funnel analysis tool, like Userpilot’s, businesses can track and analyze in-app events to determine how users are engaging with their products. This data can be used to understand user behavior and improve conversion funnels by targeting specific user groups, such as free trial users, paying customers or power users.