Pinterest is a social media platform where users find inspiration for home decor, fashion, food, and more. It’s a visual search engine, which means that photographs take precedence over text. Pinterest also offers a variety of advertising opportunities that can help brands to increase visibility and sales.

The most effective pinterest agency strategies focus on building relationships with followers, creating visually appealing content, and providing regular reports on performance. They also take a strategic approach that is sustainable over time, and that includes analyzing and optimizing the Pinterest platform for long-term results.

To make the most of your Pinterest marketing strategy, it’s important to stay informed on the latest trends. Use Pinterest’s Search and Explore tabs to gauge the pulse of a season or a keyword, as well as to evaluate popular Pins by category, location, and user demographics. Pinterest trends can give you a sense of what is most relevant to your clients’ products and services, and can inspire new ideas.

Creating content that is relevant to your clients’ brands will ensure that they are seen in search results. To do this, create Pins that are unique, and include keywords in their descriptions. This will boost their SEO and improve their chances of appearing in organic searches.

To drive conversions, consider using Promoted Pins. These are ads that can be displayed to users who are browsing the categories that your Pin belongs to, or in the feeds of those who are interested in the topic.