The Fragrances Winning Hearts in 2023

This season, the fragrances that are getting everyone’s attention revolve around personalization and a feeling of connection. Whether it’s the empowering scent of Estee Lauder’s Alliage, a green chypre with oakmoss and artemisia or Chanel’s Cristalle, which has a radiance that suggests confidence, these perfumes offer a bold way to channel your personality into a bottle.

The Fragrances Winning Hearts in 2023 notable premieres include the ethereal Aroma Heart by Veronique Gabai, which was designed to activate your chakras and promote mental clarity. The brand partnered with Immersion neuroscientists to ensure that each blend would have a specific positive effect on your body. Bergamot, grapefruit, citronella and cedarwood are just a few of the ingredients in this functional fragrance that won the Fragrance Innovation Product award at this year’s The Fragrance Foundation awards.

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Influencer-centric brands are also making a splash with their new releases. The cult-favorite Missing Person from PHLUR, a niche line of fragrances founded by stylist and digital influencer Chriselle Lim, features notes like sheer jasmine, neroli blossom and Australian sandalwood that create a delicate, skin-like, almost olfactory-reminiscent scent.

And in the men’s category, Jean Paul Gaultier’s Le Male Le Parfum, a woody amber scent with notes of tonka bean, clary sage and vanilla, has been lauded for its ability to boost testosterone. Meanwhile, a new service called Henry Rose allows you to customize your perfume online based on your preferences and needs. After you answer questions about the emotion you want to evoke and your personal scent palette, the company will match you with a selection from its fragrance collection.